As Editor-In-Chief of Bougie Broads Magazine, Raine Haynes is going against the grain to provide women with higher standards in an edgy manner. How is she edgy? Well, she decided to call her magazine Bougie Broads when she knows good and well that the term bougie has a negative connotation. But her using the word bougie is proving her point of women needing to have higher standards. Women who like the finer things in life, walk around with their noses stuck up in the air because anything less is beneath them, carry themselves with a sense of class and dignity, aspire to acheive only greatness in their lives, and selflessly gives themselves to the less fortunate are often considered bougie. Name a bougie broad who doesn’t possess at least one of these qualities. In current times it seems that the way women carry themselves has taken steps back from the days of fighting for equality and independence. The roles women depict on television are far different from Claire Huxtable, Florida Evans, or the young ladies of “A Different World”. Even more salacious are the lives the women of reality television lead. There must be a balance to the images that are presented to society as a whole and to our young girls and Raine Haynes is stepping forward to tackle the challenge with Bougie Broads Magazine.
First and foremost she must lead by example if she wants to be taken serious. Well, she is a self made, successful career woman raising a family. She has taken the leap of faith required to create her own venture. In the midst of all that she has going on in her life with career and family she has sacrificed her time to give back to those in need and fight for worthy causes. She has done so much that she received a President’s Volunteer Service Award from President Barack Obama. In her life she challenges the norm and wants us to follow suit. There’s nothing wrong with that. A true HIP HOP DIVA is a BOUGIE BROAD.
THEHIPHOPDIVA conversed with Raine Haynes to gain more insight on the magazine, her community service interests, and what’s up next in the future. Here’s what she had to say.
HHD: When did Bougie Broads Magazine begin and what led you to create it?
RH: Without knowing it, Bougie Broads Magazine was in the works for years. Coupling my personal experiences with the evident gap between my generation and the following generation; you get the birth of Bougie Broads Magazine. The stories that were shared during the therapeutic “girls’ nights” me and my girlfriends had, holds a place in the foundation of the magazine. Here we built a sisterhood that I wouldn’t trade for the world. Observing the mannerisms in which today’s young women carry themselves with little to no self-respect, it’s appalling. No one is teaching them how to be young LADIES. But, I created Bougie Broads Magazine late 2010 and the Inaugural Issue released Feb, 2011.
HHD: Define a Bougie Broad.
RH: So many females today are afraid to lay their “wants” on the line. The fear of being told ‘no’ should never be a reason you settle. Women have to realize that when they express what they expect and/or want from a man, job, and even life in general; they have a 50/50 chance of getting it. But when they don’t say what they want, their chances are minimized down slim-to-none. Having standards and requirements should never have a negative connotation. However, in the society we live in today, it does. I often hear women of color berate other women that hold themselves to a higher standard. It should never be taboo to want the better things in life. The term Bougie Broads means “Mediocrity is Unacceptable”. It means ‘don’t think for a second that what you want will supersede what I want and expect’.
HHD: In your mission statement you state you have a responsibility to challenge the norm. When it comes to women what would you consider to be the norm?
RH: These days the norm seems to be on a level where this is a lack of self-worth, ingenuity, and tends to be borderline disrespect. Case in point: when a guy is coming to pick you up for a date, he calls you when he’s pulling up to tell you he’s outside and for you to come outside. That’s the norm I’m referring to. What is wrong with him coming to the door to get you like a man is supposed to do? If women expected more, then men would do it. They buy cars to impress us, so something as small as opening the door or pulling out our chairs should be small beans to them.
Or even outside of opposite sex relations, when a woman is considering a career get out of the regular jobs that you’re expected to have as a woman. Prior to starting this magazine, I owned a real estate appraisal company, which is a man’s world and even more so a white man’s world. The percentages of African American real estate appraisers are lower than 5% in the nation, and forget it when you factor in an African American Woman. You lower your percentage to 1% and under. I was a perfect example of challenging the norm. Women need to start to expecting more. I saw a great quote the other day, “don’t think outside the box, think like there is no box”.
HHD: Bougie Broads Magazine is a conversation amongst girlfriends discussing issues. What topics should we typically expect to be discussed?
RH: We jump all over the place. From complexion wars to finance to relationships. We’ve had some serious articles where we touch on rape, molestation, and incest. All in all, we’re like an edgy Essence.
HHD: In your bio within the magazine you state that your complexities make you bougie and those complexities stem from your non-acceptance of conformities to the norm. What would you consider to be your complexities?
RH: My complexities would be that there’s so much more to me than what meets the eye. My morals, beliefs, and values don’t necessarily coincide with everyone that I encounter. But yet, I can understand and relate to them all [meaning the people I encounter]. I’m a multifaceted woman and I’m hugely self-taught. I don’t come from money but yet I didn’t come up poor. This is what makes me complex, the wide spectrum that encompasses me. Most people you know had a dream at one point in their life; except me. I didn’t grow up with a dream and a plan. I kind of stumbled through until I got here.
HHD: What kind of an impact do you hope to make with Bougie Broads Magazine?
RH: There is a lack of positive representation in the media of our African American women. We have so many dynamic women in our race with little to no light shed on them. My goal is for the magazine to showcase the endless possibilities out there while taking you through your everyday life.
HHD: You’ve received a President’s Volunteer Service Award from President Obama for your service to the community. Can you share with us what you consider to be your greatest service?
RH: I don’t think I can measure what I’ve done to each other. Everything I’ve done has had a different impact on different people. From joining in the ‘Making Strides’ Breast Cancer Walk, AIDS Walk, and Coats for the Homeless down to creating my own programs such as ‘Build-a-Backpack Campaign’ to give school supplies to underprivileged children and feeding the homeless. However, I hope that one day my greatest service to the community would be this magazine.
HHD: What community issues are you driven to tackle right now with your commitment to service?
RH: I feel like I’m drawn to feeding the homeless. After doing that for the first time, I got an overwhelming sense of accomplishment. I believe that we’re all blessed and if we don’t show our appreciation and try to give back, it can and will be taken away from us.
HHD: What do we have to look forward to in Bougie Broads Magazine?
RH: We’re expanding faster than expected, so you can just expect more content. We’re also working on some Bougie Broads events. Just don’t be shocked when we become a household name.
HHD: What is your definition of a hip hop diva?
RH: To me a hip hop diva is fly in her own right. She’s been raised by Hip Hop. Hip Hop has defined her relationships with friends, family, and men. She understands that Hip Hop is not just music; it’s a culture; it’s a lifestyle.
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